trevor laurence

managing director & senior facilitator-coach



  • Leadership & Team Performance Coach
  • Facilitator
  • Change Agent




  • MSc Rec Management (Loughborough 1983)
  • Bachelor of Education (Waikato 1974)
  • Diploma of Teaching (1973)
  • A.N.Z.I.M.


accredited trainer (leadership):


  • Extraordinary Leadership (Zenger & Folkman)
  • Action Centred Leadership (Adair)
  • Situational Leadership (Hersey & Blanchard)
  • Leadership Practices Inventory (LPI - practical application of Kouzes & Posner)
  • Seven Habits, Principle Centred Leadership (Stephen Covey's leadership work)


accredited trainer (team & personal performance):


  • Belbin's Team Roles
  • Hermann Brain Dominance Instrument (HBDI)
  • Margerison & McCann's Team Managment Index System (TMI)
  • Elias Porter's Relationship Awareness Training (RAT)


Trevor has over twenty-five years experience in a variety of roles, including leadership, team, and performance management. He has been the managing director and facilitator-coach of Experiential Training & Coaching Ltd (ETC) since founding the company in 1987.



Trevor's personal expertise in leadership, team performance and organisational change is focused in the area of facilitation and coaching for business organisations. He utilises a mixture of real-life and simulated experiences to help individuals, teams and organisations raise the performance bar.



Trevor works principally with senior teams to help them attain levels of consistently high performance as leaders, both individually and collectively. Recent clients include Gen-i New Zealand, Gen-i Australasia, Fonterra, Terralink, the Idaho Dept of Lands (USA), and the Blacksticks (the New Zealand men's hockey team). Trevor has written articles and has been a guest speaker on organisational change, leadership, teamwork and the applications of experiential learning in organisations. Trevor is an associate member of the New Zealand Institute of Management (NZIM) and a member of the International Coaching Federation.



As Managing Director of ETC, Trevor is committed to supporting ETC team members in providing the best possible standards in all areas of ETC services. A needs-based, client-centred approach to the provision of services is the core component of Trevor's personal philosophy to business and this is reflected in ETC's vision, mission, values and business practices. Improved performance is the bottom line of all ETC interventions.



Trevor, who lives in Auckland, is a former New Zealand hockey Olympian and captain having represented New Zealand from 1977 to 1984. His wife, Jan, also works with ETC. Trevor has three adult children, Mark, Keryn and Nicholas.